We help unlock marketing impact through the understanding and adoption of data and technology.

What we do

Skeleton Key is an independent, data and technology services company. We provide solutions and resources to unlock and uplevel the understanding, adoption and effectiveness of data-driven marketing. We deliver our services in the following ways mapping to a continuum going from foundational understanding to executional impact.

What we do

Skeleton Key is an independent data and technology company. We provide solutions and resources to unlock and uplevel the understanding, adoption and effectiveness of data-driven marketing. We deliver our services in the following ways mapping to a continuum going from foundational understanding to executional impact.

CONSULTING

Strategic & tactical solutions through expert advisory & implementation services

We empower agencies and marketers to unlock marketing impact through data and technology. We offer customised solutions, ranging from targeted advice to full-scale implementation, ensuring we meet your specific goals. Whether you require a specialized solution for a specific challenge or a comprehensive long-term strategy, we’re here to support you every step of the way. Our solutions are organised as follows:

Data + Tech Strategy

  • Data and Tech Evaluation
  • Maturity Roadmap
  • Tech Stack Architecture
  • Platform Selection

Marketing + Advertising Tech

  • MarTech and AdTech Implementation
  • Data Capture and Onboarding
  • Data Governance
  • Platform Operations

Data Intelligence + Activation

  • Audience Frameworks
  • Insights and Enrichment
  • Data Activation
  • Value-Based Optimisation
  • Dashboarding

CONSULTING

Strategic & tactical solutions through expert advisory & implementation services

We empower agencies and marketers to unlock marketing impact through data and technology. We offer customised solutions, ranging from targeted advice to full-scale implementation, ensuring we meet your unique needs and budget. Whether you require a specialized solution for a specific challenge or a comprehensive long-term strategy, we’re here to support you every step of the way. Our solutions are organised as follows:

Data + Tech Strategy

  • Data and Tech Evaluation
  • Maturity Roadmap
  • Tech Stack Architecture
  • Platform Selection

Marketing + Advertising Tech

  • MarTech and AdTech Implementation
  • Data Capture and Onboarding
  • Data Governance
  • Platform Operations

Data Intelligence + Activation

  • Audience Frameworks
  • Insights and Enrichment
  • Data Activation
  • Value-Based Optimisation
  • Dashboarding

Data and Tech
Maturity Diagnostic

A free self-serve assessment of your brand’s marketing data and technology maturity.

Data & Tech Evaluation

A holistic review of marketers’ data and tech strategy for actionable strategic and tactical recommendations.

Data and Tech Maturity Diagnostic

A free self-serve assessment of your brand’s marketing data and technology maturity.

Data & Tech Evaluation

A holistic review of marketers’ data and tech strategy for actionable strategic and tactical recommendations.

EDUCATION

Resources and instruction from first principles to advanced concepts

Our approach focuses on communicating the foundational principles and fundamental concepts of data and technology in marketing versus the more common hands-on-keyboard training. We do so by:

  • Demystifying subjects by breaking them down to first principles and core concepts.
  • Contextualising topics within the greater marketing ecosystem.
  • Explaining the basic technical mechanics at play within the different parts of the ecosystem.

We aim to equip clients and practitioners with the essential context and knowledge to better understand industry trends, engage stakeholders in productive discussions, improve strategic knowledge and ultimately, add value to their roles. We cover a diverse range of industry topics and can tailor our solutions to your specific needs and preferences, ensuring a convenient and impactful learning experience for you and your team.

Topics covered include the following

EDUCATION

Resources and instruction from first principles to advanced concepts

Our approach focuses on communicating the foundational principles and fundamental concepts of data and technology in marketing versus the more common hands-on-keyboard training. We do so by:

  • Demystifying subjects by breaking them down to first principles and core concepts.
  • Contextualising topics within the greater marketing ecosystem.
  • Explaining the basic technical mechanics at play within the different parts of the ecosystem.

We aim to equip clients and practitioners with the essential context and knowledge to better understand industry trends, engage stakeholders in productive discussions, improve strategic knowledge and ultimately, add value to their roles. We cover a diverse range of industry topics and can tailor our solutions to your specific needs and preferences, ensuring a convenient and impactful learning experience for you and your team.

Topics covered include the following

Who we are

Our purpose is to unlock understanding, inspiration and effectiveness in the marketing data and technology space. ‘Aha’ moments of insight among clients and practitioners. We do so strategically and tactically. Via point solutions and education. This is supported by the following values:

Who we are

Our purpose is to unlock understanding, inspiration and effectiveness in the marketing data and technology space. ‘Aha’ moments of insight among clients and practitioners. We do so strategically and tactically. Via point solutions and education. This is supported by the following values:

Who we are

Our purpose is to unlock understanding, inspiration and effectiveness in the marketing data and technology space. ‘Aha’ moments of insight among clients and practitioners. We do so strategically and tactically. Via point solutions and education. This is supported by the following values:

FIRST PRINCIPLES FIRST

Foundational tech and marketing concepts on top of which understanding can be built

TECHNICAL KNOWLEDGE UNLOCKS CREATIVITY

One can’t think outside the box until they know their way around it

NUANCED AS NECESSARY

Things are rarely black and white. We help sift through the grey.

COMMON SENSE ALWAYS

Never lose the human forest for the data and tech driven trees.

ADAPTIVE AND EVOLVING

The industry evolves alongside tech. Never stagnant. Neither are we.

UNBIASED AND IMPARTIAL

We have no interests other than providing the best solutions for our clients and audience.

From the Codex

Our latest content covering industry concepts, technical explainers, commentary and more 

BLOG

The Modern Measurement Triad

VIDEO

Enabling Value-Based Optimisation | Part 2

VIDEO

Enabling Value-Based Optimisation | Part 1

VIDEO

Google PAIR – Overview, Mechanics, Implications

BLOG

Value-Based Optimisation for Improved Business Impact

BLOG

Marketing Stack Orchestration Will Save You

How can we help?

If you think we can help or simply want to learn more about who we are and what we do, drop us a line. We’ll get back to you as soon as we can.

Please enable JavaScript in your browser to complete this form.

How can we help?

Please enable JavaScript in your browser to complete this form.
Scroll to Top