We unlock marketing effectiveness through data and technology
Skeleton Key delivers tailored solutions that transform marketing challenges into actionable strategies to drive measurable outcomes.
Our services
Data & Tech Audit
Comprehensive evaluations of marketers’ maturity and proficiency across critical data and technology capabilities, laying the groundwork for improvement roadmaps.
Martech Solutions
Implementing, configuring, and operating MarTech and AdTech platforms that enable strategic marketing and business capabilities, ensuring optimal performance.
Customer Data Solutions
Transforming customer data into actionable use cases and business outcomes by delivering connected, enriched journeys across the customer lifecycle.
Measurement & Effectiveness
Uncovering drivers of incremental growth by strengthening decision-making through learning agendas and insights grounded in cause-and-effect analysis.
Industry Education
Improving knowledge of data-driven marketing through education, empowering marketers, technologists, and organisations to embrace it with confidence.
How we work
Our solutions can be calibrated for clients of different scales and types.
Advisory
Actionable solutions and strategic recommendations aligned to client business challenges to drive improved marketing outcomes.
Implementation
End-to-end servicing from strategic frameworks to tactical execution across our service categories.
A bit about us
At Skeleton Key, we believe data and technology are only valuable when they lead to improved marketing outcomes, and we keep this focus at the heart of every solution and recommendation. We specialise in turning complex challenges into actionable strategies, ensuring each solution is tailored to drive real results.
