WHAT WE DO

We provide solutions and resources to accelerate and uplevel MadTech understanding and effectiveness.

The term “MadTech” refers to the growing convergence of marketing and advertising technologies. The domain requires a strong grasp of both technological and marketing concepts as well as the synergies between the two. This complexity is further amplified by the pace at which the space evolves. Skeleton Key helps navigate the landscape and unlock results via a combination of consultative solutions and educational resources based on client context.

CONSULTING

Strategic and tactical solutions delivered as productised services and bespoke offerings.

MadTech landscape
analysis + insights

Industry and/or industry topic deep dive(s) through the lens of client context and/or desired prism(s).

Tech stack evaluation
+ optimisation

Evaluation and/or optimisation of client tech stack to facilitate data throughput and deployment for marketing use cases titrated to specific context and needs.

Data strategy
development
+ deployment

Identify, prioritise and implement data-driven strategies help clients maximise value from their marketing activities. This can be via holistic, longitudinal roadmaps or acute, point solutions.

Platform evaluation,
setup + optimisation

A review of client platform(s) setup based on specific needs to deliver actionable recommendations and/or implementation support for downstream use cases. Aid in evaluating/selecting additional tech also provided if necessary.

Programmatic/Biddable
media strategy
+ tactics

Strategic and/or tactical evaluation and recommendations across programmatic media channels to help clients maximise technical understanding and campaign efficacy.

Analytics,
intelligence
+ effectiveness

Leverage technology to enable actionable, descriptive, media effectiveness and attribution as well as predictive analytics to optimise future decision-making.

Future resiliency
+ frontier technology

Consultation and/or implementation of protocols to ensure preparedness in response to current and future technological and legislative trends.

EDUCATION

Resources and instruction from first principles to advanced concepts:

[General] Free-to-access

  • On-demand e-learning materials (written, video)
  • Coverage/commentary on industry and adjacent topics

[Custom] Premium

Live and/or virtual trainings and workshops. Content can be from existing library or custom-calibrated based on client-needs.

The term “MadTech” refers to the growing convergence of marketing and advertising technologies. The domain requires a strong grasp of both technological and marketing concepts as well as the synergies between the two. This complexity is further amplified by the pace at which the space evolves. Skeleton Key helps navigate the landscape and unlock results via a combination of consultative solutions and educational resources based on client context.

CONSULTING

Strategic and tactical solutions including but not limited to:

MadTech landscape analysis + insights

Industry and/or industry topic deep dive(s) through the lens of client context and/or desired prism(s).

Tech stack evaluation + optimisation

Evaluation and/or optimisation of client tech stack to facilitate data throughput and deployment for marketing use cases titrated to specific context and needs.

Data strategy development + deployment

Identify, prioritise and implement data-driven strategies help clients maximise value from their marketing activities. This can be via holistic, longitudinal roadmaps or acute, point solutions.

Platform evaluation, setup + optimisation

A review of client platform(s) setup based on specific needs to deliver actionable recommendations and/or implementation support for downstream use cases. Aid in evaluating/selecting additional tech also provided if necessary.

Programmatic/Biddable media strategy + tactics

Strategic and/or tactical evaluation and recommendations across programmatic media channels to help clients maximise technical understanding and campaign efficacy.

Analytics, intelligence + effectiveness

Leverage technology to enable actionable, descriptive, media effectiveness and attribution as well as predictive analytics to optimise future decision-making.

Future resiliency + frontier technology

Consultation and/or implementation of protocols to ensure preparedness in response to current and future technological and legislative trends.

EDUCATION

Resources and instruction from first principles to advanced concepts:

[General] Free-to-access

  • On-demand e-learning materials (written, video)
  • Coverage/commentary on industry and adjacent topics

[Custom] Premium

Live and/or virtual trainings and workshops. Content can be from existing library or custom-calibrated based on client-needs.

Our work

Case Study #1

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Case Study #2

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Case Study #3

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