We provide solutions and resources to accelerate and uplevel MadTech understanding and effectiveness.
The term “MadTech” refers to the growing convergence of marketing and advertising technologies. The domain requires a strong grasp of both technological and marketing concepts as well as the synergies between the two. This complexity is further amplified by the pace at which the space evolves. Skeleton Key helps navigate the landscape and unlock results via a combination of consultative solutions and educational resources based on client context.
CONSULTING
Strategic and tactical solutions delivered as productised services and bespoke offerings.
analysis + insights
Industry and/or industry topic deep dive(s) through the lens of client context and/or desired prism(s).
+ optimisation
Evaluation and/or optimisation of client tech stack to facilitate data throughput and deployment for marketing use cases titrated to specific context and needs.
development
+ deployment
Identify, prioritise and implement data-driven strategies help clients maximise value from their marketing activities. This can be via holistic, longitudinal roadmaps or acute, point solutions.
setup + optimisation
A review of client platform(s) setup based on specific needs to deliver actionable recommendations and/or implementation support for downstream use cases. Aid in evaluating/selecting additional tech also provided if necessary.
media strategy
+ tactics
Strategic and/or tactical evaluation and recommendations across programmatic media channels to help clients maximise technical understanding and campaign efficacy.
intelligence
+ effectiveness
Leverage technology to enable actionable, descriptive, media effectiveness and attribution as well as predictive analytics to optimise future decision-making.
+ frontier technology
Consultation and/or implementation of protocols to ensure preparedness in response to current and future technological and legislative trends.
EDUCATION
Resources and instruction from first principles to advanced concepts:
[General] Free-to-access
- On-demand e-learning materials (written, video)
- Coverage/commentary on industry and adjacent topics
[Custom] Premium
Live and/or virtual trainings and workshops. Content can be from existing library or custom-calibrated based on client-needs.
The term “MadTech” refers to the growing convergence of marketing and advertising technologies. The domain requires a strong grasp of both technological and marketing concepts as well as the synergies between the two. This complexity is further amplified by the pace at which the space evolves. Skeleton Key helps navigate the landscape and unlock results via a combination of consultative solutions and educational resources based on client context.
CONSULTING
Strategic and tactical solutions including but not limited to:
MadTech landscape analysis + insights
Industry and/or industry topic deep dive(s) through the lens of client context and/or desired prism(s).
Tech stack evaluation + optimisation
Evaluation and/or optimisation of client tech stack to facilitate data throughput and deployment for marketing use cases titrated to specific context and needs.
Data strategy development + deployment
Identify, prioritise and implement data-driven strategies help clients maximise value from their marketing activities. This can be via holistic, longitudinal roadmaps or acute, point solutions.
Platform evaluation, setup + optimisation
A review of client platform(s) setup based on specific needs to deliver actionable recommendations and/or implementation support for downstream use cases. Aid in evaluating/selecting additional tech also provided if necessary.
Programmatic/Biddable media strategy + tactics
Strategic and/or tactical evaluation and recommendations across programmatic media channels to help clients maximise technical understanding and campaign efficacy.
Analytics, intelligence + effectiveness
Leverage technology to enable actionable, descriptive, media effectiveness and attribution as well as predictive analytics to optimise future decision-making.
Future resiliency + frontier technology
Consultation and/or implementation of protocols to ensure preparedness in response to current and future technological and legislative trends.
EDUCATION
Resources and instruction from first principles to advanced concepts:
[General] Free-to-access
- On-demand e-learning materials (written, video)
- Coverage/commentary on industry and adjacent topics
[Custom] Premium
Live and/or virtual trainings and workshops. Content can be from existing library or custom-calibrated based on client-needs.