Google Analytics
We help unlock maximum value from your Google Analytics setup. Both as a standalone platform or as part of your overall MarTech stack.
We deliver tailored solutions that align with clients’ specific context, needs, and marketing objectives. This can range from end-to-end setup, deployment and stewardship to point solutions across all use case categories. These services can be delivered via strategic advisory as well as hands-on implementation. Additionally, we’re happy to partner with clients’ internal team and/or agency partner to facilitate use case deployment.
Our services span three categories. From foundational setup to tactical application:
PLATFORM SETUP
PLATFORM STRATEGY
Transle business objectives into actionable platform configuration strategies and tactics. Examples can include GA setup checklists, site/app tagging maps and measurement strategy design.
PRIVACY COMPLIANCE
Advise on and configure consent management platform (CMP) setup and other privacy compliance settings to ensure user choice and privacy is respected.
PLATFORM INTEGRATION
Link and/or integrate GA with external systems. Beyond paid media, this can include marketing clouds (e.g. Salesforce, Adobe) and other managed cloud environments (e.g. GCP, AWS).
SERVER-SIDE TAGGING
Create and maintain a GTM container on the server-side for more control over data collection/processing, enhanced accuracy, privacy compliance, reliability, and site performance.
DATA CAPTURE
EVENT TRACKING
Collect data across the user journey, assign key events, and implement URL taxonomies to capture relevant data for audience creation, optimisation, attribution and reporting.
USER IDENTIFICATION
Enable user ID features for more holistic tracking across customer paths for improved addressability on Google Ads. Integrate GA with your brand customer IDs for advanced enrichment.
DATA IMPORT
Upload high-value offline and/or online 1PD from your CRM or CMS to augment audience creation to unlock new insights and make your data accessible and deployable across the Google ecosystem.
DATA DEPLOYMENT
AUDIENCE CREATION + DEPLOYMENT
Create and segment audiences for reporting and media targeting use cases. Apply rules-based and/or predictive audience creation methods to enhance relevancy and effectiveness.
SMART BIDDING
Deploy GA4 events, predictive metrics, and data-driven attribution models to enhance smart bidding strategies in Google Ads for optimal campaign ROI.
MEASUREMENT + ATTRIBUTION
Deploy GA conversion measurement and data-driven attribution to assess campaign performance. Implement enhanced conversions to increase total observable data in GA.
REPORTING + INSIGHTS
Create reports and dashboards to generate useful insights about site/app traffic, conversion funnels, campaign performance and user activity.