TOOLS
Data and Tech Maturity Diagnostic
A free self-serve assessment of your brand’s marketing data and technology maturity.
Our free Data and Tech Maturity Diagnostic is designed to evaluate your organisation’s current capabilities and identify areas for optimisation.
It delivers insights into your data strategy and technology infrastructure while also providing next steps and recommendations for advancement along the maturity curve. The assessment evaluates five key categories essential to data and technology maturity:
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ORGANISATION AND PEOPLE
The alignment of your organisational structure, skillsets, and culture with data-driven goals. -
TECHNOLOGY AND STRATEGY
Your data strategy, technology stack, and their strategic alignment with business objectives. -
DATA CAPTURE AND ORGANISATION
Your data capture processes and data integration and orchestration across systems. -
INSIGHTS AND ACTIVATION
How effectively you generate actionable insights and deploy data across marketing activity and operations. -
MEASUREMENT AND REPORTING
Review your frameworks, KPIs, and reporting to ensure they support informed decision-making.
Our free Data and Tech Maturity Diagnostic is designed to evaluate your organisation’s current capabilities and identify areas for optimisation.
It delivers insights into your data strategy and technology infrastructure while also providing next steps and recommendations for advancement along the maturity curve. The assessment evaluates five key categories essential to data and technology maturity:
-
ORGANISATION AND PEOPLE
The alignment of your organisational structure, skillsets, and culture with data-driven goals. -
TECHNOLOGY AND STRATEGY
Your data strategy, technology stack, and their strategic alignment with business objectives. -
DATA CAPTURE AND ORGANISATION
Your data capture processes and data integration and orchestration across systems. -
INSIGHTS AND ACTIVATION
How effectively you generate actionable insights and deploy data across marketing activity and operations. -
MEASUREMENT AND REPORTING
Review your frameworks, KPIs, and reporting to ensure they support informed decision-making.
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Check out our full range of solutions to implement recommendations and transform insights into actionable strategies.
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Opt for our Data and Tech Audit service for in-depth analysis and tailored recommendations to elevate your marketing capabilities.
Have questions or need other assistance? Get in touch with our team.