BLOG Written articles covering data-driven marketing principles, technical explainers, industry commentary and more. Blog The New Identity Paradigm 04 Dec 2024 Read more Blog Everything you wanted to know about Identity Graphs (but were afraid to ask) 11 Sep 2024 Read more Blog The Context of Personalised Advertising 27 Aug 2024 Read more Blog The Modern Marketing Measurement Field Guide 26 Aug 2024 Read more Blog Incrementality as the North Star and Ground Truth for Marketing Measurement 12 Aug 2024 Read more Blog Everything you wanted to know about Data Clean Rooms (but were afraid to ask) 08 Aug 2024 Read more Blog The Modern Measurement Triad 01 Jul 2024 Read more Blog Value-Based Optimisation for Improved Business Impact 31 May 2024 Read more Blog Marketing Stack Orchestration Will Save You 16 May 2024 Read more Blog What’s Old is New Again – Marketing Mix Modeling in a Post-Cookie World 09 Apr 2024 Read more Blog Supply, Demand and Power Dynamics in AdTech 14 Jan 2024 Read more BLOG A Word on Process Knowledge 14 Nov 2023 READ MORE BLOG Paying for the Internet 09 Nov 2023 READ MORE Blog Black Box Gravity 06 Nov 2023 Read more READY TO GET MORE FROM YOUR DATA-DRIVEN MARKETING? Get in touch
