Superior marketing outcomes through data and technology
We help clients bridge the gaps between data, tech and marketing to drive growth.
VINCENT NIOU
FOUNDER
Vincent Niou is the Founder of Skeleton Key. With over 15 years of experience in digital marketing, he has held roles in a variety of disciplines including data and technology, programmatic, investment and planning. His career has taken him around the world, with stops in New York, Chicago, San Francisco, Shanghai and now Singapore.
Having spent the past 8 years in Asia, Vincent started Skeleton Key to provide solutions and resources to unlock and uplevel the understanding, adoption and effectiveness of data-driven marketing in the region. He is especially passionate about bridging the divide between modern data and technology with traditional marketing paradigms.
Vince was selected to Campaign Asia-Pacific’s 40 under 40 list (2019) and named ExchangeWire’s Ad Tech Rising Star, APAC (2019). He is a regular speaker at industry events and a contributing author for industry publications including ExchangeWire, Campaign and The Drum.
TINGYAN HAN
DATA STRATEGY LEAD
Tingyan Han is a seasoned, data-driven marketing leader. With over a decade of experience, he has held roles in data strategy, programmatic, and media activation, delivering positive marketing outcomes for brands like Google, Scoot, Mars, HP, and Sephora.
Tingyan’s expertise spans customer data strategy, marketing measurement, and digital media planning, with extensive experience designing data-driven marketing programs, integrating adtech and martech systems, and spearheading digital transformations that drive measurable business outcomes.
A recognised thought leader in the digital marketing space, Tingyan’s insights and expertise have been featured in ExchangeWire, while his client work has garnered accolades from the likes of The Drum and the Mobile Marketing Association (MMA).
VINCENT NIOU
FOUNDER
Vincent Niou is the Founder of Skeleton Key. With over 15 years of experience in digital marketing, he has held roles in a variety of disciplines including data and technology, programmatic, investment and planning. His career has taken him around the world, with stops in New York, Chicago, San Francisco, Shanghai and now Singapore.
Having spent the past 8 years in Asia, Vincent started Skeleton Key to provide solutions and resources to unlock and uplevel the understanding, adoption and effectiveness of data-driven marketing in the region. He is especially passionate about bridging the divide between modern data and technology with traditional marketing paradigms.
Vince was selected to Campaign Asia-Pacific’s 40 under 40 list (2019) and named ExchangeWire’s Ad Tech Rising Star, APAC (2019). He is a regular speaker at industry events and a contributing author for industry publications including ExchangeWire, Campaign and The Drum.
TINGYAN HAN
JOB TITLE
Vincent Niou is the Founder of Skeleton Key. With over 15 years of experience in digital marketing, he has held roles in a variety of disciplines including data and technology, programmatic, investment and planning. His career has taken him around the world, with stops in New York, Chicago, San Francisco, Shanghai and now Singapore.
Having spent the past 8 years in Asia, Vincent started Skeleton Key to provide solutions and resources to unlock and uplevel the understanding, adoption and effectiveness of data-driven marketing in the region. He is especially passionate about bridging the divide between modern data and technology with traditional marketing paradigms.
Vince was selected to Campaign Asia-Pacific’s 40 under 40 list (2019) and named ExchangeWire’s Ad Tech Rising Star, APAC (2019). He is a regular speaker at industry events and a contributing author for industry publications including ExchangeWire, Campaign and The Drum.
VINCENT NIOU
FOUNDER
Vincent Niou is the Founder of Skeleton Key. With over 15 years of experience in digital marketing, he has held roles in a variety of disciplines including data and technology, programmatic, investment and planning. His career has taken him around the world, with stops in New York, Chicago, San Francisco, Shanghai and now Singapore.
Having spent the past 8 years in Asia, Vincent started Skeleton Key to provide solutions and resources to unlock and uplevel the understanding, adoption and effectiveness of data-driven marketing in the region. He is especially passionate about bridging the divide between modern data and technology with traditional marketing paradigms.
Vince was selected to Campaign Asia-Pacific’s 40 under 40 list (2019) and named ExchangeWire’s Ad Tech Rising Star, APAC (2019). He is a regular speaker at industry events and a contributing author for industry publications including ExchangeWire, Campaign and The Drum.
TINGYAN HAN
JOB TITLE
Vincent Niou is the Founder of Skeleton Key. With over 15 years of experience in digital marketing, he has held roles in a variety of disciplines including data and technology, programmatic, investment and planning. His career has taken him around the world, with stops in New York, Chicago, San Francisco, Shanghai and now Singapore.
Having spent the past 8 years in Asia, Vincent started Skeleton Key to provide solutions and resources to unlock and uplevel the understanding, adoption and effectiveness of data-driven marketing in the region. He is especially passionate about bridging the divide between modern data and technology with traditional marketing paradigms.
Vince was selected to Campaign Asia-Pacific’s 40 under 40 list (2019) and named ExchangeWire’s Ad Tech Rising Star, APAC (2019). He is a regular speaker at industry events and a contributing author for industry publications including ExchangeWire, Campaign and The Drum.
NAME
JOB TITLE
Vincent Niou is the Founder of Skeleton Key. With over 15 years of experience in digital marketing, he has held roles in a variety of disciplines including data and technology, programmatic, investment and planning. His career has taken him around the world, with stops in New York, Chicago, San Francisco, Shanghai and now Singapore.
Having spent the past 8 years in Asia, Vincent started Skeleton Key to provide solutions and resources to unlock and uplevel the understanding, adoption and effectiveness of data-driven marketing in the region. He is especially passionate about bridging the divide between modern data and technology with traditional marketing paradigms.
Vince was selected to Campaign Asia-Pacific’s 40 under 40 list (2019) and named ExchangeWire’s Ad Tech Rising Star, APAC (2019). He is a regular speaker at industry events and a contributing author for industry publications including ExchangeWire, Campaign and The Drum.
NAME
JOB TITLE
Vincent Niou is the Founder of Skeleton Key. With over 15 years of experience in digital marketing, he has held roles in a variety of disciplines including data and technology, programmatic, investment and planning. His career has taken him around the world, with stops in New York, Chicago, San Francisco, Shanghai and now Singapore.
Having spent the past 8 years in Asia, Vincent started Skeleton Key to provide solutions and resources to unlock and uplevel the understanding, adoption and effectiveness of data-driven marketing in the region. He is especially passionate about bridging the divide between modern data and technology with traditional marketing paradigms.
Vince was selected to Campaign Asia-Pacific’s 40 under 40 list (2019) and named ExchangeWire’s Ad Tech Rising Star, APAC (2019). He is a regular speaker at industry events and a contributing author for industry publications including ExchangeWire, Campaign and The Drum.
NAME
JOB TITLE
Vincent Niou is the Founder of Skeleton Key. With over 15 years of experience in digital marketing, he has held roles in a variety of disciplines including data and technology, programmatic, investment and planning. His career has taken him around the world, with stops in New York, Chicago, San Francisco, Shanghai and now Singapore.
Having spent the past 8 years in Asia, Vincent started Skeleton Key to provide solutions and resources to unlock and uplevel the understanding, adoption and effectiveness of data-driven marketing in the region. He is especially passionate about bridging the divide between modern data and technology with traditional marketing paradigms.
Vince was selected to Campaign Asia-Pacific’s 40 under 40 list (2019) and named ExchangeWire’s Ad Tech Rising Star, APAC (2019). He is a regular speaker at industry events and a contributing author for industry publications including ExchangeWire, Campaign and The Drum.