Audit
Benchmark and upgrade your data and tech strategy
We evaluate marketers’ maturity and proficiency across critical data and technology capabilities, laying the groundwork for advancement roadmaps.
Disconnects between data, tech and marketing hinder performance
Organisations often struggle to align their data and tech strategies with their marketing goals, leading to inefficiencies, fragmented systems, and subpar customer experiences. Without a clear understanding of their current capabilities, they risk falling behind in an increasingly data-driven landscape.
But a holistic, unified approach can be force multiplier for growth
Our Data and Tech Audit provides a comprehensive evaluation of your data-driven marketing capabilities across key areas. We use the results to produce a clear, actionable roadmap for advancement, empowering you to unlock the full potential of your data and tech investments and drive better marketing outcomes.
Disconnects between data, tech and marketing hinder performance
Organisations often struggle to align their data and tech strategies with their marketing goals, leading to inefficiencies, fragmented systems, and subpar customer experiences. Without a clear understanding of their current capabilities, they risk falling behind in an increasingly data-driven landscape.
But a holistic, unified approach can be force multiplier for growth
Our Data and Tech Audit provides a comprehensive evaluation of your data-driven marketing capabilities across key areas. We use the results to produce a clear, actionable roadmap for advancement, empowering you to unlock the full potential of your data and tech investments and drive better marketing outcomes.
What we evaluate
We provide technical and qualitative evaluations across the following five categories.
Organisation and People
The alignment of your organisational structure, skillsets, and culture with data-driven goals.
Technology and Strategy
Your data strategy, technology stack, and their strategic alignment with business objectives.
Data Capture and Organisation
Your data capture processes and data integration and orchestration across systems.
Insights and Activation
How effectively you generate actionable insights and deploy data across marketing activity and operations.
Measurement and Reporting
Review your measurement frameworks, KPIs, and reporting mechanisms to ensure they support informed decision-making.
What you get
We use the results of the audit to deliver the following outputs that each map back to an evaluation category for advancement
Maturity Diagnostic
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MarTech Stack Review
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Data Foundation Audit
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Advancement Roadmap
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