EDUCATION
Knowledge unlocks growth
We help improve knowledge of data-driven marketing through education, empowering marketers, technologists, and organisations to embrace it with confidence.
Bridging the Gap with Our Education Solutions
The data and tech space in marketing can be difficult to navigate. The rapid rate of change and entrenched industry jargon can make it hard to connect to core marketing principles. This disconnect and lack of understanding can lead to missed opportunities. We aim to bridge that gap with our education solutions, whether as a supplement to our other offerings or as a standalone service. We clearly communicate complex concepts by:
- Demystifying topics by breaking them down into fundamental principles and core concepts.
- Contextualising subjects within the broader marketing ecosystem.
- Explaining the key technical mechanics behind the various components of the ecosystem.
- Bridging the gap between data, technology, and marketing fundamentals.
From First Principles to Advanced Concepts
We cover topics across the data and trech space in the industry.
- MaTech & AdTech
- Data, Privacy, Identity
- Measurement & Effectiveness
- Programmatic Media
- AI in Marketing
- Commerce Media
HOW WE
CAN HELP
Empowering teams with the knowledge to navigate the evolving landscape of data-driven marketing.
01
UNDERSTAND THE CONCEPTS
The space is complex and fast-evolving. We simplify key concepts and help bridge the gap between data, tech and marketing.
02
UPLEVEL TEAM KNOWLEDGE
Whether it’s your in-house team, agency, or sales force, we close knowledge gaps and equip your team to tackle today’s marketing challenges.
03
UNDERSTAND AND CONTEXTUALISE TRENDS
We help you understand how evolving tech and data privacy regulations impact your business by contextualising the latest trends within your marketing strategy.
04
TAKE EXISTING KNOWLEDGE TO THE NEXT LEVEL
We elevate your current expertise with advanced materials and resources on priority topics that are most relevant for your business.