Superior marketing outcomes through data and technology
We help clients bridge the gaps between data, tech and marketing to drive growth.
Marketing first
Data and technology are only valuable if they lead to improved marketing outcomes. We never lose sight of this when crafting solutions and making recommendations.
Independent and agnostic
We are fully independent and technology-agnostic, ensuring our sole focus is on delivering the most effective and tailored solutions for our clients.
Flexible and customised
Marketing is never one size fits all. We create flexible, customised solutions that adapt to the unique needs of each client, ensuring the right fit for their specific goals and challenges.
Future resilient
We stay ahead of industry trends like privacy shifts and AI advancements, ensuring our solutions are built to adapt and thrive in an ever-evolving landscape.
Data-driven with precision
Every solution is built on a solid foundation of data and insights. Our rigorous approach guarantees that every recommendation we make is both actionable and results-driven.
Technical expertise with rigor
We turn complex technical challenges into actionable strategies, delivering tailored solutions with a rigorous approach that drives results.
Vincent Niou
Founder
Vincent Niou is the Founder of Skeleton Key. With over 15 years of experience in digital marketing, he has held roles in a variety of disciplines including data and technology, programmatic, investment and planning. His career has taken him around the world, with stops in New York, Chicago, San Francisco, Shanghai and now Singapore.
Having spent the past 8 years in Asia, Vincent started Skeleton Key to provide solutions and resources to unlock and uplevel the understanding, adoption and effectiveness of data-driven marketing in the region. He is especially passionate about bridging the divide between modern data and technology with traditional marketing paradigms.
Vince was selected to Campaign Asia-Pacific’s 40 under 40 list (2019) and named ExchangeWire’s Ad Tech Rising Star, APAC (2019). He is a regular speaker at industry events and a contributing author for industry publications including ExchangeWire, Campaign and The Drum.