Black Box Gravity
2023 can be considered the year that machine learning-driven “black box” bidders took center stage in the industry. Led by Google’s Performance Max…
The MadTech Convergence
The digital advertising industry and the dynamics that shape it are powered by a set of software collectively…
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The Elements of a Marketing Data Strategy: A Macro Examination
Data has never been more integral to more aspects of marketers’ businesses, but the space has never been more complex and dynamic.
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Introducing MadTech Mental Models
Hello and welcome to our MadTech Mental Model series. According to James Clear, a mental model can be defined as…
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Evaluating for Plus-Level Talent at Entry Level Positions
I was recently asked how I would go about evaluating for plus-level talent when interviewing for entry-level positions…
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Plus-level Talent Density and VORP for Evaluation in the Workplace
I’ve been thinking a lot about talent. Talent as in the employees that comprise an organization.
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