Black Box Gravity
2023 can be considered the year that machine learning-driven “black box” bidders took center stage in the industry. Led by Google’s Performance Max…
2023 can be considered the year that machine learning-driven “black box” bidders took center stage in the industry. Led by Google’s Performance Max…
The digital advertising industry and the dynamics that shape it are powered by a set of software collectively…
The MadTech Convergence Read More »
Data has never been more integral to more aspects of marketers’ businesses, but the space has never been more complex and dynamic.
The Elements of a Marketing Data Strategy: A Macro Examination Read More »
Hello and welcome to our MadTech Mental Model series. According to James Clear, a mental model can be defined as…
Introducing MadTech Mental Models Read More »
I was recently asked how I would go about evaluating for plus-level talent when interviewing for entry-level positions…
Evaluating for Plus-Level Talent at Entry Level Positions Read More »
I’ve been thinking a lot about talent. Talent as in the employees that comprise an organization.
Plus-level Talent Density and VORP for Evaluation in the Workplace Read More »