Identity Graphs (or ID Graphs) are a foundational technology that powers most if not all audience and personalisation-based marketing use cases. As such, the are present…
Universal IDs – Overview and Key Concepts Read More »
Identity Graphs (or ID Graphs) are a foundational technology that powers most if not all audience and personalisation-based marketing use cases. As such, the are present…
Enabling Value-Based Optimisation Read More »
Identity Graphs (or ID Graphs) are a foundational technology that powers most if not all audience and personalisation-based marketing use cases. As such, the are present…
Introduction to Value-Based Optimisation Read More »
https://youtu.be/jhTkpI-m1Tw Google PAIR is a data clean room protocol that allows advertisers and publishers to match 1PD for audience targeting via DV360. It’s significant not just from a use-case enablement standpoint, but because it represents an evolution in how audience targeting could work in the new privacy-by-design industry paradigm. With the IAB Tech Lab announcing
Google PAIR – Overview, Mechanics, Implications Read More »
https://youtu.be/QJzPgkgrlPg In this clip from our Data Clean Room (DCR) explainer video, we walk through a simple, high level example of how data from two collaborating parties is matched in a DCR. How DCRs unlock use cases by allowing one party to leverage another’s party’s data to reveal new data points about their own data
Conceptualising Data Clean Room use cases Read More »
https://youtu.be/4VkY6IQWRxY In this clip from our Data Clean Room (DCR) explainer video, we walk through a simple, high level example of how data from two collaborating parties is matched in a DCR. The presented slides can be downloaded here.
Data Matching in Data Clean Rooms Read More »
https://youtu.be/-gDmCAp-okA In this clip from our Data Clean Room (DCR) explainer video, we walk through the steps of how DCRs work on a high level. The presented slides can be downloaded here.
How Data Clean Rooms work Read More »
Data Clean Rooms (or DCRs for short) will be a foundational technology in the modern, first party data-driven landscape. As third party identifiers…
Data Clean Rooms – Overview and Key Concepts Read More »
https://youtu.be/u7WnG_tvGCs In this clip from our Identity Graph explainer video, we discuss the mechanics behind how Identity (ID) graphs enable marketing use cases. Identity Graphs facilitate marketing use cases primarily through identity resolution (ie. matching data points to create a unified view of an individual). The interesting and often confusing thing is that ID resolution
How Identity Graphs enable marketing use cases Read More »
Identity Graphs (or ID Graphs) are a foundational technology that powers most if not all audience and personalisation-based marketing use cases. As such, the are present…
Identity Resolution and their role in Identity Graphs Read More »