Videos

Google PAIR

Google PAIR – Overview, Mechanics, Implications

https://youtu.be/jhTkpI-m1Tw Google PAIR is a data clean room protocol that allows advertisers and publishers to match 1PD for audience targeting via DV360. It’s significant not just from a use-case enablement standpoint, but because it represents an evolution in how audience targeting could work in the new privacy-by-design industry paradigm.  With the IAB Tech Lab announcing

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Identity Graph

How Identity Graphs enable marketing use cases

https://youtu.be/u7WnG_tvGCs In this clip from our Identity Graph explainer video, we discuss the mechanics behind how Identity (ID) graphs enable marketing use cases. Identity Graphs facilitate marketing use cases primarily through identity resolution (ie. matching data points to create a unified view of an individual). The interesting and often confusing thing is that ID resolution

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