In this clip from our Data Clean Room (DCR) explainer video, we walk through a simple, high level example of how data from two collaborating parties is matched in a DCR.
- How DCRs unlock use cases by allowing one party to leverage another’s party’s data to reveal new data points about their own data
- Common marketing use case categories that DCRs can facilitate
- The role of identity graphs in DCRs
- How data models can be applied within DCRs
- Whether DCRs actually unlock net new use cases
The presented slides can be downloaded here.
