Google PAIR (Publisher Advertiser Identity Reconciliation) is a data clean room enabled identity protocol that allows publisher and advertisers to match first party data for audience targeting via DV360. PAIR is significant not just from a use-case enablement standpoint, but because it represents an evolution in how audience targeting will work in the new privacy-by-design industry paradigm.
This deck provides an overview of the protocol, a walkthrough of its mechanics, how it compares to other industry solutions, and what it represents beyond Google. Specifically, this includes the following:
- What PAIR is and key points
- Why it’s important
- How PAIR works – Terminology and notations
- How PAIR works – Protocol walkthrough
- PAIR vs other audience targeting solutions
- Moving beyond Google
For additional context and commentary, we highly recommend viewing the accompanying video for this guide.