Everything you wanted to know about Identity Graphs (but were afraid to ask)

If you work in digital marketing, you’ve probably come across the term “identity graph” or “ID graph” in conversations about data or identity. Yet, the technology is often under-explained or glossed over as it’s generally not consumer-facing. This is unfortunate, as identity graphs are foundational to most (if not all) audience and personalisation use cases. […]

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The Context of Personalised Advertising

Blog / By Vincent Niou

Personalised ads* have become a contentious topic within the industry. Beyond the ongoing regulatory battles, there are disagreements about whether they’re actually effective at driving advertising effectiveness. On one hand, we have research, anecdotal evidence, and the intuitive understanding that more relevant ads outperform less relevant ads. On the other, we have passionate op-eds and

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Everything you wanted to know about Data Clean Rooms (but were afraid to ask)

Blog / By Vincent Niou

If you work in digital marketing, chances are you’ve come across the term “data clean room” in the past couple years. However, I’ve found it to be one of the least understood topics among folks in the industry. This is unfortunate, as I believe data clean rooms (and data collaboration more broadly) will be a

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Identity Graphs – Overview and Key Concepts

Downloads / By Vincent Niou

Identity Graphs (or ID Graphs) are a foundational technology that powers most if not all audience and personalisation-based marketing use cases. As such, they are present…

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Identity Graphs – Overview and Key Concepts

Videos / By Vincent Niou

Identity Graphs (or ID Graphs) are a foundational technology that powers most if not all audience and personalisation-based marketing use cases. As such, the are present…

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