A version of this article was published in Campaign Asia on February 6, 2025. Unless you’ve been living in an underground bunker without internet access, you’ve likely heard about DeepSeek in recent weeks. As one of those rare tech developments that has captured mainstream attention, the surge in interest in what’s objectively a complex topic […]
Deepseek’s impact on marketing: Separating Signal from noise Read More »
If you work in digital marketing, you’ve probably come across the term “identity graph” or “ID graph” in conversations about data or identity. Yet, the technology is often under-explained or glossed over as it’s generally not consumer-facing. This is unfortunate, as identity graphs are foundational to most (if not all) audience and personalisation use cases.
Everything you wanted to know about Identity Graphs (but were afraid to ask) Read More »
Personalised ads* have become a contentious topic within the industry. Beyond the ongoing regulatory battles, there are disagreements about whether they’re actually effective at driving advertising effectiveness. On one hand, we have research, anecdotal evidence, and the intuitive understanding that more relevant ads outperform less relevant ads. On the other, we have passionate op-eds and
The Context of Personalised Advertising Read More »
If you work in digital marketing, chances are you’ve come across the term “data clean room” in the past couple years. However, I’ve found it to be one of the least understood topics among folks in the industry. This is unfortunate, as I believe data clean rooms (and data collaboration more broadly) will be a
Everything you wanted to know about Data Clean Rooms (but were afraid to ask) Read More »
Data Clean Rooms (or DCRs for short) will be a foundational technology in the modern, first party data-driven landscape. As third party identifiers…
Data Clean Rooms – Overview and Key Concepts Read More »
Identity Graphs (or ID Graphs) are a foundational technology that powers most if not all audience and personalisation-based marketing use cases. As such, they are present…
Identity Graphs – Overview and Key Concepts Read More »
Identity Graphs (or ID Graphs) are a foundational technology that powers most if not all audience and personalisation-based marketing use cases. As such, the are present…
Identity Graphs – Overview and Key Concepts Read More »
As with the economy at large, supply and demand are fundamental dynamics that shape the digital advertising economy.
Supply, Demand and Power Dynamics in AdTech Read More »
As Wang states: Process knowledge is the kind of knowledge that’s hard to write down as an instruction. You can give someone a well-equipped kitchen…
A Word on Process Knowledge Read More »
Let’s start with a truism hidden in plain sight: The modern internet is largely funded by ads. Many of the world’s most used…
Paying for the Internet Read More »