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Data and Tech

The State of Data and Tech Maturity for Brands in APAC

The digital advertising landscape is undergoing unprecedented change, driven by evolving privacy regulations, technological disruption, and shifting consumer behavior. These changes create unique challenges in APAC’s diverse markets, where organizations of varying scales – from local operators to global enterprises – must adapt their data and technology capabilities. In collaboration with ExchangeWire, we surveyed 200 […]

The State of Data and Tech Maturity for Brands in APAC Read More »

Data and Tech

The State of Data and Tech Maturity for Brands in APAC

The digital advertising landscape is undergoing unprecedented change, driven by evolving privacy regulations, technological disruption, and shifting consumer behavior. These changes create unique challenges in APAC’s diverse markets, where organizations of varying scales – from local operators to global enterprises – must adapt their data and technology capabilities. In collaboration with ExchangeWire, we surveyed 200

The State of Data and Tech Maturity for Brands in APAC Read More »

Google PAIR

Google PAIR – Overview, Mechanics, Implications

Google PAIR (Publisher Advertiser Identity Reconciliation) is a data clean room enabled identity protocol that allows publisher and advertisers to match first party data for audience targeting via DV360. PAIR is significant not just from a use-case enablement standpoint, but because it represents an evolution in how audience targeting will work in the new privacy-by-design

Google PAIR – Overview, Mechanics, Implications Read More »

Google PAIR

Google PAIR – Overview, Mechanics, Implications

Google PAIR (Publisher Advertiser Identity Reconciliation) is a data clean room enabled identity protocol that allows publisher and advertisers to match first party data for audience targeting via DV360. PAIR is significant not just from a use-case enablement standpoint, but because it represents an evolution in how audience targeting will work in the new privacy-by-design

Google PAIR – Overview, Mechanics, Implications Read More »

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