Identity Graphs (or ID Graphs) are a foundational technology that powers most if not all audience and personalisation-based marketing use cases. As such, the are present…
Universal IDs – Overview and Key Concepts Read More »
Identity Graphs (or ID Graphs) are a foundational technology that powers most if not all audience and personalisation-based marketing use cases. As such, they are present…
Universal IDs – Overview and Key Concepts Read More »
Identity Graphs (or ID Graphs) are a foundational technology that powers most if not all audience and personalisation-based marketing use cases. As such, they are present…
Universal IDs – Overview and Key Concepts Read More »
The digital advertising landscape is undergoing unprecedented change, driven by evolving privacy regulations, technological disruption, and shifting consumer behavior. These changes create unique challenges in APAC’s diverse markets, where organizations of varying scales – from local operators to global enterprises – must adapt their data and technology capabilities. In collaboration with ExchangeWire, we surveyed 200
The State of Data and Tech Maturity for Brands in APAC Read More »
The digital advertising landscape is undergoing unprecedented change, driven by evolving privacy regulations, technological disruption, and shifting consumer behavior. These changes create unique challenges in APAC’s diverse markets, where organizations of varying scales – from local operators to global enterprises – must adapt their data and technology capabilities. In collaboration with ExchangeWire, we surveyed 200
The State of Data and Tech Maturity for Brands in APAC Read More »
Identity Graphs (or ID Graphs) are a foundational technology that powers most if not all audience and personalisation-based marketing use cases. As such, the are present…
Enabling Value-Based Optimisation Read More »
Identity Graphs (or ID Graphs) are a foundational technology that powers most if not all audience and personalisation-based marketing use cases. As such, the are present…
Introduction to Value-Based Optimisation Read More »
https://youtu.be/jhTkpI-m1Tw Google PAIR is a data clean room protocol that allows advertisers and publishers to match 1PD for audience targeting via DV360. It’s significant not just from a use-case enablement standpoint, but because it represents an evolution in how audience targeting could work in the new privacy-by-design industry paradigm. With the IAB Tech Lab announcing
Google PAIR – Overview, Mechanics, Implications Read More »
Google PAIR (Publisher Advertiser Identity Reconciliation) is a data clean room enabled identity protocol that allows publisher and advertisers to match first party data for audience targeting via DV360. PAIR is significant not just from a use-case enablement standpoint, but because it represents an evolution in how audience targeting will work in the new privacy-by-design
Google PAIR – Overview, Mechanics, Implications Read More »
Google PAIR (Publisher Advertiser Identity Reconciliation) is a data clean room enabled identity protocol that allows publisher and advertisers to match first party data for audience targeting via DV360. PAIR is significant not just from a use-case enablement standpoint, but because it represents an evolution in how audience targeting will work in the new privacy-by-design
Google PAIR – Overview, Mechanics, Implications Read More »